Online Retailer’s Technical Error Causes Excitement and Disappointment
- Zavvi mistakenly emailed its email subscribers about winning tickets to the Champions League final
- Technical issues caused mass confusion among customers
- Customers were initially excited, then disappointed when they learned it was an error
- Zavvi apologized and offered a 15% off voucher as compensation
Online retailer Zavvi mistakenly emailed its entire email subscriber list, including many Liverpool supporters, that they had won two tickets to the Champions League final between Tottenham Hotspur and Liverpool. The error caused excitement among recipients before Zavvi clarified it was a mistake and apologized by offering a 15% off voucher as compensation. Some customers felt the offer was inadequate after cancelling plans and requesting time off work.
Factuality Level: 7
Factuality Justification: The article provides accurate and objective information about the incident involving Zavvi’s technical issue and their apology to customers. However, it includes some personal reactions from social media users which may be considered as tangential details.
Noise Level: 7
Noise Justification: The article contains irrelevant and misleading information as it is focused on a single company’s technical error and customer reactions rather than providing any significant insights or analysis of broader trends or consequences.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article does not pertain to financial topics and there is no event that impacts financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, but the company Zavvi made a technical error by sending out false emails to their subscribers about winning tickets for the Champions League final. The impact of this error is considered minor as it only caused disappointment and inconvenience to customers who had already planned around the supposed win.
www.retailsector.co.uk