Revolutionizing Online Shopping with Virtual Try-On Technology

  • Zalando launches virtual fitting rooms for jeans
  • More than 30,000 customers tried the technology
  • Customers create a 3D avatar with height, weight and gender input
  • Heatmap shows where items fit tight or loose on avatar
  • Campaigns run with Puma and Zalando’s private label Anna Field
  • Zalando has an in-house team for size and fit predictions
  • Personalized size recommendations based on purchase history
  • Body measurement feature in development
  • Virtual try-on experience to support fashion industry adoption of 3D design software

Zalando, a leading European fashion and lifestyle platform, is piloting virtual fitting rooms for jeans using 3D avatars created by customers’ input. The technology has already been tested in campaigns with Puma and Zalando’s private label Anna Field, where over 30,000 customers participated. Customers can see how different sizes fit on their avatar, with a heatmap indicating tight or loose areas. Zalando’s size and fit team uses machine learning to predict item sizing based on purchase history and is developing a body measurement feature for personalized advice. VP Stacia Carr says the goal is to create a scalable solution for future use.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Zalando’s virtual fitting room pilot, its collaboration with brands like Puma and Anna Field, the technology used, and the company’s plans for future development. It also includes a quote from a Zalando executive that supports the claims made in the article.
Noise Level: 2
Noise Justification: The article provides relevant information about Zalando’s virtual fitting room pilot and its use of technology for size recommendations. It also includes quotes from a company executive. However, it lacks in-depth analysis or exploration of the broader implications of this technology on the fashion industry.
Financial Relevance: Yes
Financial Markets Impacted: Zalando’s stock price and the e-commerce industry
Financial Rating Justification: The article discusses Zalando, an e-commerce platform that is piloting a virtual fitting room experience which could impact their sales and customer engagement. This technology may also affect other companies in the fashion and e-commerce industries.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text

Reported publicly: www.retailsector.co.uk