Online Fashion Retailer Zalando Sees Record Order Frequency and Mobile Growth
- Zalando reports strong first quarter revenue growth of 22%
- Revenue increased to €1.96bn (£1.71bn)
- Adjusted EBIT at breakeven with €0.4m (£349,931)
- Full-year guidance confirmed for revenue growth of 20-25% and adjusted EBIT between €220m to €270m
- Beauty category launch in Germany contributed to growth with 4,000 products from 130 brands
- Active customers increased by 3.5 million to 23.9 million
- Each active customer placed an average of four orders in the last 12 months
- Mobile visit share reached 76.6%
- Co-CEO Rubin Ritter: ‘Growth is our top priority’
- Beauty category seen as a promising addition to fashion and lifestyle offerings
Online fashion retailer Zalando has reported a strong start to the year with a 22% increase in revenue for Q1, reaching €1.96bn (£1.71bn). The company’s adjusted EBIT remained at breakeven with €0.4m (£349,931). Despite a challenging fashion market environment, Zalando has confirmed its full-year guidance for revenue growth of 20-25% and an adjusted EBIT between €220m to €270m (£192m to £236m). The beauty category launch in Germany with over 4,000 products from 130 brands contributed to the growth, as well as a strong increase in active customers and record order frequency. The number of active customers grew by 3.5 million, reaching 23.9 million, with each customer placing an average of four orders in the last 12 months. Mobile visits accounted for 76.6% of traffic. Co-CEO Rubin Ritter emphasized growth as a top priority and highlighted the beauty category’s potential to complement fashion offerings and strengthen Zalando’s position as a one-stop destination for lifestyle.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Zalando’s revenue growth, EBIT, active customers, and the launch of its beauty category. It also includes a quote from the co-CEO that supports the company’s focus on growth and expansion.
Noise Level: 3
Noise Justification: The article provides relevant information about Zalando’s financial performance and growth in the first quarter of 2018, including revenue increase, active customers, and mobile sales share. It also highlights the launch of a new beauty category. The content is focused on the company’s achievements and future plans without any irrelevant or misleading information.
Financial Relevance: Yes
Financial Markets Impacted: Zalando’s stock price and other online retailers in the fashion industry
Financial Rating Justification: The article discusses Zalando’s financial performance, revenue growth, and its impact on the company’s guidance for the year. This information is relevant to investors and can affect the stock prices of the company and similar businesses.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article
www.retailsector.co.uk