Rebranding and Refocusing Efforts on Everyday Essentials
- Zalando discontinues its private label business zLabels
- Focus on everyday essentials, footwear, and accessories in apparel offering from spring/summer 2020
- 11 private labels to be kept for review later
- 550 zLabels employees to be offered comparable positions within Zalando
Zalando, an online fashion and lifestyle platform, has announced the discontinuation of its private label business zLabels. As of April 1, 2019, Zalando will unite all private labels and partner brand assortments under one roof, focusing on everyday essentials in apparel, footwear, and accessories starting from spring/summer 2020. The 11 existing private label brands will be maintained for review later. Co-CEO David Schneider explained that zLabels was created to fill gaps in the assortment not covered by partner brands but now, with a more attractive platform and increased brand partnerships, they are refining their assortment strategy. This approach aligns with Zalando’s goal of being the starting point for fashion. The company plans to keep 550 zLabels employees within the organization, offering them comparable positions in the Zalando Fashion Store.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Zalando’s decision to discontinue its zLabels business and focuses on the company’s strategy for private labels and employee management.
Noise Level: 2
Noise Justification: The article provides relevant information about Zalando’s decision to discontinue its zLabels business and focuses on the company’s strategy for private label brands. It also mentions the impact on employees. The information is clear and concise without any unnecessary filler content or repetition.
Financial Relevance: Yes
Financial Markets Impacted: Zalando’s decision may impact its financial performance and partnerships with other brands
Financial Rating Justification: The article discusses Zalando, an online fashion platform, making changes to its private label business which could affect its financial performance and relationships with partner brands, thus potentially impacting the company’s financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.
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