Bridging the Gap Between Physical and Digital Shopping
- Zalando acquires augmented reality specialist DeepAR
- Boosts ecommerce giant’s 3D roadmap
- DeepAR to remain independent under Zalando ownership
- Enhances online shopping experience and customer relationships
Zalando, a German ecommerce platform, has acquired augmented reality specialist DeepAR to enhance its technological capabilities and improve the online shopping experience. The acquisition will help Zalando produce 3D assets at scale and incorporate 3D experiences throughout its platform. DeepAR will remain an independent company under Zalando’s ownership, allowing it to offer 3D content and experiences that bridge the gap between physical and digital shopping. This move follows Zalando’s acquisition of German fashion etailer About You in December, as part of its plans for a pan-European ecommerce platform.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Zalando’s acquisition of DeepAR and its plans to enhance the online shopping experience. It includes quotes from company representatives and mentions a related news event. However, it contains some minor repetitive information and uses slightly exaggerated language.
Noise Level: 3
Noise Justification: The article provides relevant information about Zalando’s acquisition of DeepAR and its impact on the ecommerce platform. It also includes quotes from company representatives, but lacks in-depth analysis or exploration of long-term trends or consequences. The mention of President Trump’s tariff overhaul seems unrelated to the main topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Zalando’s acquisition of DeepAR, a technology company specializing in augmented reality. This acquisition is related to the e-commerce industry and could impact the way customers shop online by enhancing their experience with 3D content and experiences. However, it does not directly mention any specific financial markets or companies being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailgazette.co.uk