Majority of 18-24 Year Olds ‘Shop and Drop’
- 69% of young shoppers ‘shop and drop’ online
- Research conducted by Barclaycard Payments
- Majority of consumers aged 18-24 abandon shopping baskets
- Retailers missing out on £6.5bn due to abandoned purchases
A recent study by Barclaycard Payments has found that around 69% of consumers aged between 18-24 years old abandon their shopping baskets online, leading to retailers losing out on a staggering £6.5bn annually. This phenomenon, known as ‘shop and drop,’ is becoming increasingly common among younger generations who are more likely to leave their carts mid-purchase.
Factuality Level: 7
Factuality Justification: The article provides a statistic from a reputable source (Barclaycard Payment’s research) and discusses a relevant topic (online shopping behavior among consumers). However, it could benefit from more context or explanation about the methodology used in the research and potential reasons behind this trend.
Noise Level: 5
Noise Justification: The article provides a single statistic without any context or analysis, making it more of a noise than an informative piece.
Financial Relevance: Yes
Financial Markets Impacted: Online retailers and e-commerce companies
Financial Rating Justification: This article discusses online shopping behavior, which can impact the financial performance of online retailers and e-commerce companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailsector.co.uk