Lionesses Inspire Retail Boom in UK
The Women’s Euros 2025 saw a significant increase in online retail growth compared to the previous year’s men’s tournament, according to data from Visualsoft. Sales surged across sports & outdoors, fashion & footwear, and children’s categories during the two weeks leading up to the final as fans rallied behind the Lionesses. Comparing the same period in 2024 for the men’s Euros (1–14 July) and 2025 for the women’s (14–27 July), Visualsoft reported spending around the women’s campaign outpaced the men’s, with the children’s category alone seeing a 54% year-on-year revenue uplift. Fashion & footwear sales climbed 26%, with orders up 19%, while sports & outdoors saw a 14% revenue boost and a 9% increase in orders. Visualsoft data analyst Jen Pollard commented on the impact of the Women’s Euros, stating: ‘It’s been incredible to see the Lionesses inspire not just the nation but also noticeable shifts in retail behavior.’ The growing commercial power of women’s football is evident as big matches become key cultural moments driving meaningful online engagement and spending. Sales spikes were seen around key fixtures, with sports & outdoors revenue jumping 30% the day before the Women’s Semi Final and children’s revenue climbing 45% two days prior. Fashion & footwear peaked 1–2 days before matches, with a 14% uplift ahead of the Quarter Final. While similar trends emerged during the 2024 men’s tournament, the spikes were lower in comparison.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the impact of the Women’s Euros on online retail growth compared to the men’s tournament. It cites specific data from Visualsoft and quotes a data analyst, Jen Pollard, to support its claims. The comparison between the two tournaments is clear and relevant, and there are no signs of sensationalism or personal opinions presented as facts.
Noise Level: 7
Noise Justification: The article provides some relevant information about the impact of the Women’s Euros on online retail growth but also includes unrelated content at the end, discussing Boots’ new private equity owner. This makes the overall noise level higher than it could be.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the impact of the Women’s Euros on online retail growth, specifically in categories such as sports & outdoors, fashion & footwear, and children’s categories. It mentions a 54% year-on-year revenue uplift in the children’s category and a 26% increase in fashion & footwear sales. The Women’s Euros had a bigger impact on online sales than the men’s tournament the previous year, leading to an estimated £801m injection into the UK economy. However, there is no direct mention of specific financial markets or companies being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in this article.
www.retailgazette.co.uk