Skims Celebrates Women’s Basketball with Star-Studded Ad
- Skims launches WNBA campaign featuring Candace Parker, Kelsey Plum, Cameron Brink and others
- WNBA players star in Skims’ latest marketing effort
- Kim Kardashian proud of promoting women’s empowerment through the campaign
- Critics argue that the campaign doesn’t represent the full WNBA community
- Skims has raised $670 million since its founding in 2019
- Projected net sales for 2023: $750 million
- Brand expands to men’s collection and retail stores
Skims, the popular underwear brand, has launched a new marketing campaign featuring WNBA players Candace Parker, Kelsey Plum, and Cameron Brink among others. This comes after Skims was named the official underwear partner of the WNBA, NBA, and USA Basketball last fall. Kim Kardashian, co-founder and chief creative officer of Skims, expressed pride in featuring such a talented group of athletes, emphasizing the brand’s commitment to inclusivity and women’s empowerment. However, some critics argue that the campaign doesn’t fully represent the diverse WNBA community. Despite this, Skims continues to grow rapidly since its 2019 founding, raising $670 million in funding and projecting $750 million in net sales for 2023. The brand has also expanded into men’s collections and opened retail stores.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Skims’ partnership with the WNBA, Kim Kardashian’s statement on the campaign, Candace Parker’s involvement and her new role at Adidas, the company’s funding and valuation, projected net sales, and its expansion plans. However, it lacks a clear focus on any specific issue or controversy related to the campaign’s representation.
Noise Level: 3
Noise Justification: The article provides relevant information about Skims’ partnership with the WNBA and its marketing campaign featuring WNBA athletes. However, it also includes some irrelevant details about Kim Kardashian’s personal life and business achievements that may not be essential for understanding the main topic.
Financial Relevance: Yes
Financial Markets Impacted: Skims
Financial Rating Justification: The article discusses Skims’ partnership with the WNBA, NBA, and USA Basketball, as well as its fundraising and projected net sales. This impacts the financial performance of the company.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article. The content discusses Skims’ sponsorship with WNBA and its expansion plans.
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