Online Retailer Under Fire for Inappropriate Content

  • Wish.com reprimanded for showing adult content in ads on children’s games
  • Third time in five months that Wish.com has breached UK ASA rules
  • ASA states ad must not appear again in untargeted medium
  • Ketchapp raises age rating of all apps in response to complaints

Online retailer Wish.com has faced criticism from the UK’s Advertising Standards Authority (ASA) for displaying an advertisement featuring a cartoon penis extender on video games aimed at children, marking the third time in five months that the US company has breached ASA rules. The ads appeared on Zynga’s Crazy Cake Swap and Ketchapp’s 2048 apps, both of which have a PEGI age rating of three, suitable for ages three and upwards. Ketchapp believes it is not responsible for the content of ads on its apps but has raised the age rating of all its apps in response to complaints received. The ASA ruled that ‘the ad must not appear again in an untargeted medium’ but does not have the power to issue fines. The advert was also found on Peel Smart Remote television remote control app.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Wish.com’s violation of advertising rules by displaying inappropriate content in apps with a broad appeal to children. It also mentions the ASA’s ruling on the matter and Ketchapp’s response.
Noise Level: 6
Noise Justification: The article provides relevant information about a company breaching advertising standards and the consequences of their actions, but it could benefit from more in-depth analysis or exploration of the broader implications of such incidents.
Financial Relevance: Yes
Financial Markets Impacted: Wish.com, Zynga, Ketchapp
Financial Rating Justification: The article discusses a company (Wish.com) breaching advertising rules and impacting other companies (Zynga and Ketchapp) through their ads, which could potentially affect their reputation and partnerships with app developers.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in this article.

Reported publicly: www.retailsector.co.uk