Revolutionizing Home Improvement Shopping Experience with iSite Partnership
- Wickes partners with iSite to launch shoppable digital content
- Over 130 online shoppable videos available
- Customers can add over 1,300 products directly to their baskets from the video player
- Improves customer shopping experience for project-based shopping
- First in the space, supporting a digitally-led strategy
Wickes has partnered with iSite to introduce a unique home improvement space featuring over 130 online shoppable videos. This new feature supports project-based shopping and allows customers to add products directly to their baskets while watching the content. With easy access to featured products, customers can confidently purchase everything needed for their DIY projects. Wickes aims to be the first in this space, enhancing its digitally-led strategy.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Wickes’ partnership with iSite and the launch of their new shoppable video feature. It explains the benefits for customers and how it supports their project-based shopping strategy. The quote from Gary Kibble adds credibility to the announcement.
Noise Level: 3
Noise Justification: The article provides relevant information about a new feature launched by Wickes and its partnership with iSite, which aims to improve the customer shopping experience for DIY projects. It also includes a quote from the chief marketing officer. However, it lacks in-depth analysis or exploration of long-term trends or consequences of this innovation.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a partnership between Wickes and iSite to launch shoppable videos for home improvement projects, which may impact the e-commerce and retail sectors, but does not directly affect financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article.
www.retailsector.co.uk