Record Sales and Growth Following Investment
- Fashion brand Weird Fish acquired by investor Auralis (Total Capital Partners) for £35m
- Weird Fish CEO David Butler to lead Auralis
- Record full year results in June: EBITDA up 110% to £5.38m, sales up 11.4% to £42.6m
- 9% increase in sales over Christmas period due to third-party partnerships, new shop openings, and improved product offer
Fashion brand Weird Fish has been acquired by investor group Auralis, founded by Total Capital Partners (TCP), in a deal believed to value the company at £35m. TCP had previously taken a 69% stake from former owner Piper Private Equity in 2017 and now holds an 80% share. Weird Fish CEO David Butler will lead Auralis, aiming to accelerate growth plans with increased funds. Record full-year results saw EBITDA rise 110% to £5.38m and sales increase 11.4% to £42.6m. The retailer also experienced a 9% sales boost over the Christmas period due to third-party partnerships, new shop openings, and an improved product offer.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the acquisition of Weird Fish by Auralis (TCP) and includes relevant financial details such as the deal value, CEO’s statement, and the company’s performance. It also mentions the growth plans for the future. However, there is a minor error in the date mentioned (31 December 2024), which should be corrected to 2024.
Noise Level: 3
Noise Justification: The article provides relevant information about a business acquisition and the company’s financial performance, but it lacks in-depth analysis or exploration of long-term trends or consequences of decisions on those who bear the risks.
Financial Relevance: Yes
Financial Markets Impacted: The acquisition of Weird Fish by Auralis (Total Capital Partners) impacts the fashion retail industry and its related companies.
Financial Rating Justification: The article discusses a change in ownership of the fashion brand Weird Fish, which has financial implications for the company and potentially affects other businesses within the same industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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