Star-Studded ‘Sweet Suspicion’ Concludes with a Twist
- Waitrose releases conclusive part of its ‘whodunnit’ Christmas campaign
- Star-studded cast includes Matthew Macfadyen, Joe Wilkinson, Rakhee Thakrar and Dustin Demri-Burns
- Saatchi & Saatchi created the 60-second film
- Campaign has amassed over 150m views across social, TV and digital channels
Waitrose has released the final part of its two-part ‘whodunnit’ Christmas campaign, ‘Sweet Suspension, A Waitrose Mystery’, created by Saatchi & Saatchi. The star-studded cast includes Succession actor Matthew Macfadyen, comedian Joe Wilkinson, Sex Education’s Rakhee Thakrar, and Dustin Demri-Burns from Slow Horses. In the 60-second film, viewers watch as the detective, played by Macfadyen, solves the mystery of the missing No.1 Waitrose Red Velvet Bauble Dessert. The ad has amassed over 150m views across social, TV and digital channels, making it its biggest ever Christmas campaign. Waitrose customer director Nathan Ansell said: ‘The last few weeks have been filled with suspicion, guessing, and alibis.’ Saatchi & Saatchi chief creative officer Franki Goodwin added: ‘The response to Sweet Suspension Part 1 has been immense.’
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Waitrose’s Christmas campaign, including details about the actors involved, the plot of the ad, and its success on social media platforms. It also includes quotes from relevant sources. However, it lacks a clear rating scale or criteria for evaluating the factuality level.
Noise Level: 6
Noise Justification: The article is mostly focused on promoting Waitrose’s Christmas campaign and its success, with some details about the actors involved and the response to the ad. It provides little analysis or insight beyond discussing the popularity of the campaign and social media engagement. While it does mention the views and engagement, there isn’t much discussion of long-term trends or consequences of decisions, nor does it hold powerful people accountable or provide actionable insights.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Waitrose’s Christmas campaign featuring a ‘whodunnit’ mystery and the success of their ad on social media, but it does not mention any financial topics or impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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