Supporting Emerging Food Brands with £2m Investment
- Waitrose launches £2m innovation programme called BrandsNew
- Investment of over £2m in the first year
- Collaboration with RangeMe and YF (Young Foodies)
- Support for new brands to navigate supermarket supply challenges
- Waitrose history of supporting successful brands like Innocent, Charlie Bigham’s, and Sipsmith
- Tailored support package including innovation team and buyers access, retail space, marketing, and data analysis
- Part of Waitrose’s strategy to offer ‘Food to Feel Good About’
- BrandsNew programme live on RangeMe website
Waitrose has launched a new initiative called ‘BrandsNew’, investing over £2 million in its first year to attract and support new brands. Collaborating with RangeMe and innovation consultancy YF (Young Foodies), the programme aims to help emerging food brands navigate supermarket supply challenges. Waitrose has a history of backing successful brands like Innocent, Charlie Bigham’s, and Sipsmith. Participants receive tailored support, including dedicated time with the innovation team, retail space, marketing assistance, and data analysis. BrandsNew is part of their ‘Food to Feel Good About’ strategy and live on RangeMe website.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Waitrose’s new branded innovation programme, BrandsNew, its investment, partnership with RangeMe and YF, and the support offered to participating brands. It also mentions Waitrose’s track record of supporting successful brands in the past. However, it contains a brief unrelated mention of Asda at the end which is not directly related to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Waitrose’s new branded innovation programme and the support it offers to new brands. It also mentions the supermarket’s track record of supporting successful brands in the past. However, it contains some unrelated information at the end about Asda and Mohsin Issa, which could be considered as noise.
Financial Relevance: Yes
Financial Markets Impacted: Waitrose and participating brands
Financial Rating Justification: The article discusses Waitrose’s investment in a new branded innovation programme, BrandsNew, which will impact the financial markets by potentially attracting and supporting new brands to supply supermarkets. It also mentions Waitrose investing £10m into lowering prices for its premium products, affecting their pricing strategy.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
www.retailgazette.co.uk