Doubling London Deliveries Amid Pandemic Demand
- Waitrose opens new distribution center in Enfield, North London
- Increases online grocery orders in London by double
- Creates 370 jobs with potential for 850 at full capacity
- Adds 13,000 weekly delivery slots for customers
- £100m investment in online business
- Waitrose.com to be the only place for online food shopping from September
- Increase of 50% in orders and 1,300 full-time equivalent roles in picking and delivering
- Priority given to vulnerable and elderly shoppers
- Enfield center works with existing Coulsdon and delivery shops network
Waitrose is opening a new six-acre Customer Fulfilment Centre in Enfield, North London to double its online grocery orders in the capital by September. This comes as part of a £100m investment in its online business and will create 370 jobs initially, rising to 850 at full capacity. The move follows a national expansion campaign and aims to meet the ‘extreme’ demand for online shopping during the coronavirus pandemic. Waitrose.com has seen a 50% increase in orders, now serving over 120,000 customers per week. With 35% of orders going to vulnerable shoppers, the center will work alongside existing facilities in Coulsdon and 14 delivery shops across London.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Waitrose’s expansion plans, investment in its online business, and response to increased demand due to the pandemic.
Noise Level: 3
Noise Justification: The article provides relevant information about Waitrose’s expansion plans and response to increased online demand due to the pandemic, but it could benefit from more in-depth analysis of long-term trends or possibilities and actionable insights for readers.
Financial Relevance: Yes
Financial Markets Impacted: Waitrose’s online grocery orders and delivery services
Financial Rating Justification: The article discusses Waitrose’s expansion of its online grocery business, which impacts financial markets by affecting the company’s revenue and operations in response to increased demand during the pandemic.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, but the article discusses the impact of the coronavirus pandemic on increased demand for online grocery shopping and Waitrose’s efforts to meet that demand.
www.retailsector.co.uk