Upmarket Grocer Strengthens Loyalty Strategy

  • Waitrose hires Sainsbury’s loyalty boss Alex Lovell as its new head of loyalty
  • Lovell has experience from her time at Sainsbury’s and Argos
  • New pan-partnership scheme with John Lewis in the works

Waitrose has appointed Alex Lovell, the former Sainsbury’s director of loyalty and customer director for its Smart Charge EV business, as its new head of loyalty. Lovell brings over a decade of experience from her time at Sainsbury’s and Argos to the role. She will report to Waitrose’s customer director Nathan Ansell and be responsible for all aspects of loyalty. The move comes ahead of Waitrose’s relaunch of MyWaitrose and its upcoming partnership with John Lewis. Ansell praised Lovell’s expertise in the grocery sector, highlighting her ability to drive change and innovation. The new pan-partnership scheme with John Lewis is expected later this year.

Factuality Level: 8
Factuality Justification: The article provides relevant information about Alex Lovell’s appointment as Waitrose’s new head of loyalty and her previous experience at Sainsbury’s. It also mentions the upcoming relaunch of MyWaitrose and a partnership with John Lewis. The information is accurate and objective without any clear signs of sensationalism, redundancy or bias.
Noise Level: 3
Noise Justification: The article provides relevant information about a new hire for Waitrose’s head of loyalty position and highlights Alex Lovell’s experience in the industry. However, it lacks in-depth analysis or exploration of long-term trends or consequences of decisions. It also does not offer actionable insights or solutions.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Waitrose’s appointment of a new head of loyalty, which is related to their relaunch of MyWaitrose and partnership with John Lewis. This impacts the company’s customer strategy and could potentially affect its financial performance in terms of customer retention and revenue.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailgazette.co.uk