Redefining Second-Hand Fashion with Sustainability and Growth
- Vinted launches new brand platform ‘New Again’ to strengthen presence in second-hand market
- Campaign focuses on celebrating value and joy of preowned goods
- Platform aims to reduce waste by keeping items out of landfills
- Rolled out across TV, online, and social media channels in multiple European markets
- 65% of Vinted members have wardrobes with 25% or more pre-owned items
- Lithuanian online marketplace made a profit of €18m in 2023 after strong growth
Vinted, the Lithuanian online marketplace, has launched its first-ever brand platform, ‘New Again’, focusing on celebrating the value and joy of pre-owned fashion items. The campaign highlights the growing trend towards sustainable fashion and aims to reduce waste by keeping pre-owned items out of landfills. With a strong emphasis on renewable joy, potential, and value, the platform will be rolled out across TV, online, and social media channels in several European markets, including the UK, France, and Spain. Vinted’s latest Impact Report revealed that 65% of its members have wardrobes made up of 25% or more pre-owned items. In 2023, the company made a profit of €18m after experiencing strong growth, with sales surging 61% year on year to reach €596.3m. CEO Thomas Plantenga believes they are at the forefront of a market with huge potential.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Vinted’s new brand platform ‘New Again’, its campaign goals, and the company’s financial performance. It also includes a quote from the creative director and CEO. However, there is an unrelated sentence at the end mentioning Haribo opening a store which is not related to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Vinted’s new brand platform and its impact on the second-hand market, as well as the company’s financial performance. However, it includes an unrelated sentence at the end about Haribo opening a store in Kent’s Bluewater shopping centre which is not connected to the main topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Vinted’s financial performance and growth, mentioning that it made a profit of €18m last year and sales surged 61% year on year to reach €596.3m. This indicates financial relevance as it relates to the company’s financial success.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text
www.retailgazette.co.uk