Iconic Lingerie Retailer Returns with New Store Concepts

  • Victoria’s Secret to reopen Westfield Stratford store in London this autumn
  • Next signed a joint venture deal for Victoria’s Secret’s UK business, saving over 500 jobs
  • L Brands formed a joint venture with British company to acquire majority of assets
  • New store concept in Glasgow Fort to offer refined shopping experience

Victoria’s Secret is set to reopen its Westfield Stratford City store in London this autumn after closing the location in 2020. The lingerie retailer initially launched at Westfield Stratford in 2012 but shut down, along with several other sites, due to cost-cutting measures as its UK arm fell into administration. In September 2020, Next signed a joint venture deal for Victoria’s Secret’s UK business. L Brands, the US parent company, formed a joint venture with a British firm to acquire most of the assets of Victoria’s Secret’s UK operations. Now, Next operates all stores in the UK and Ireland. Victoria’s Secret head of retail, Daniel Cook, announced on LinkedIn: ‘An icon returns. Get ready Stratford, we are back.’ Earlier this year, the company closed its Birmingham flagship store in Bullring shopping centre after nearly a decade. However, last month, it revealed plans to open a new store concept in Glasgow Fort this autumn, focusing on lingerie, sleepwear, and beauty products.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Victoria’s Secret reopening its store in Westfield Stratford City, London after closing it in 2020. It also mentions the joint venture with Next and the opening of a new store concept in Glasgow Fort. The information is based on facts and does not contain any irrelevant details or personal opinions.
Noise Level: 4
Noise Justification: The article provides relevant information about Victoria’s Secret reopening its store in London and expanding to Glasgow Fort, but it lacks in-depth analysis or exploration of long-term trends or consequences of the company’s decisions. It also does not offer significant actionable insights or new knowledge.
Financial Relevance: Yes
Financial Markets Impacted: Retail industry and Victoria’s Secret’s UK business
Financial Rating Justification: The article discusses the reopening of a Victoria’s Secret store in London, which is related to the retail industry and impacts the financial performance of the company’s UK operations.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text

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