Revolutionizing Retail Media with Data and Creativity
- The Very Group launches Very Media Group
- Partnership with independent retail media operator SMG
- Extensive customer base and creative expertise offered to brands
- Over 200 brands to benefit from retail media capabilities
- Unique combination of personal, shopping, and financial data for deeper insights
- Integration with Criteo’s Commerce Media Platform
- Expansion to include above-the-line advertising, influencer marketing, and experiential campaigns
The Very Group, known for its online retailers Very and Littlewoods, has launched Very Media Group in partnership with SMG to provide brands access to its extensive customer base and creative expertise. With over 4.4 million active customers, the platform will offer a unique combination of personal, shopping, and financial data for deeper insights into individual shopping behaviors. The initiative also includes an integration with Criteo’s Commerce Media Platform and expands offerings to include above-the-line advertising, influencer marketing, and experiential campaigns.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about The Very Group’s launch of Very Media Group, their partnership with SMG, and the platform’s unique features. It also includes quotes from industry professionals to support the claims made. However, it contains a brief unrelated sentence at the end mentioning Aldi, which is not directly related to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about The Very Group’s new retail media platform and its partnership with SMG, highlighting the unique data assets and creative expertise of the company. It also mentions the potential benefits for brands using this platform. However, it lacks in-depth analysis or exploration of long-term trends or consequences of decisions.
Financial Relevance: Yes
Financial Markets Impacted: The launch of Very Media Group by The Very Group impacts financial markets and companies in the retail sector, particularly those involved in online advertising and data-driven marketing.
Financial Rating Justification: The article discusses the launch of a new retail media platform by The Very Group, which operates online retailers Very and Littlewoods. This initiative will offer brands access to the company’s extensive customer base and data assets, potentially impacting financial markets and companies in the advertising and marketing sectors.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article
www.retailgazette.co.uk 
