Experienced Executive Joins Challenger Brand Embracing Retail Media

  • Very Group appoints Paul Stafford as its new head of retail media
  • Stafford brings over 18 years of experience in brand, digital marketing and retail media
  • He will lead the long-term strategy for Very Media Group and develop new commercial collaborations
  • The company launches its new first-party data solution, Very iD
  • Very Media Group aims to create more effective marketing campaigns with enhanced data approach

Very Group has appointed Paul Stafford as its new head of retail media, bringing over 18 years of experience in brand, digital marketing, and retail media. He will lead the long-term strategy for Very Media Group and develop new commercial collaborations while working closely with the in-house team to enhance first-party data solution, Very iD. Stafford joins as the company launches its new data solution designed to create smarter campaigns that resonate with target audiences and drive return on investment. The appointment comes after the brand hired Beth Lowry as head of creative direction for HelloStudio in July.

Factuality Level: 7
Factuality Justification: The article provides accurate information about Paul Stafford’s appointment as head of retail media at Very Group and his previous experience. It also mentions the launch of Very iD, a first-party data solution for more effective marketing campaigns. However, there is an error in the date mentioned (June 2024), which should be corrected to June 2021 or another accurate year.
Noise Level: 3
Noise Justification: The article provides relevant information about a new hire in a company’s leadership team and their plans for growth and innovation. It offers some context on the executive’s background and experience but lacks deeper analysis or discussion of industry trends or implications.
Financial Relevance: Yes
Financial Markets Impacted: Very Group’s retail media and advertising business
Financial Rating Justification: The article discusses the appointment of Paul Stafford as the new head of retail media for Very Group, which involves managing their retail media network and first-party data solution, Very iD. This is relevant to financial markets as it impacts the company’s advertising and marketing strategies that can affect its revenue and partnerships with brand partners.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses personnel changes and new hires within the company, but no extreme events are mentioned.

Reported publicly: www.retailgazette.co.uk