Digital Retailer Very Expands CFO Role to Include Transformation Leadership
- Very appoints Ben Fletcher as Chief Finance and Transformation Officer
- Fletcher joined Very in 2020 to lead finance team
- Expanded remit includes operating model development
- Partnership with commercetools for ecommerce platform transformation
- Working with True Fit for personalized size and fit guidance
- Partnering with Amplience for content creation
- Lionel Desclée praises Fletcher’s customer-focused approach
Digital retailer Very has appointed its CFO, Ben Fletcher, to the newly-created role of Chief Finance and Transformation Officer. Fletcher joined the company in 2020 to lead its finance team and has since expanded his responsibilities to include overseeing the development of the business’s operating model and introducing new ways of working that prioritize customer-centricity. This appointment comes as the group has made significant progress with its multi-year technology investment roadmap, which includes partnering with commercetools for ecommerce platform transformation, collaborating with True Fit for personalized size and fit guidance, and teaming up with Amplience for content creation. CEO Lionel Desclée praised Fletcher’s customer-focused approach and his ability to lead the company’s ongoing transformation efforts.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the appointment of Ben Fletcher as chief finance and transformation officer at Very, details about his previous roles and responsibilities, and quotes from the CEO Lionel Desclée. It also mentions the company’s recent technology investments and partnerships with commercetools and Amplience.
Noise Level: 3
Noise Justification: The article provides relevant information about a company’s appointment of a new executive and their plans for technology investments and partnerships, but it lacks in-depth analysis or exploration of the consequences of these decisions.
Financial Relevance: Yes
Financial Markets Impacted: The appointment of Ben Fletcher as chief finance and transformation officer may impact the financial performance and strategies of Very, a digital retailer, which could in turn affect its stock price and overall financial markets.
Financial Rating Justification: The article discusses the appointment of a CFO to a new role within a company, indicating potential changes in financial management and strategy. This can have implications for the company’s performance and may impact related financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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