Revolutionary Skincare Brand UpCircle Takes Home £250K Prize for Sustainable Efforts

  • UpCircle wins £250k Sky Zero Footprint Fund prize
  • Founded by siblings Anna and Will Brightman
  • Collects coffee grounds from London cafes for skincare products
  • Bestselling Caffeinated Duo features eye cream and face oil
  • Impressed Sky Zero Footprint Fund panel
  • Currently stocked in 45 countries, including Holland & Barrett and Sephora UK
  • Over 50 products with upcycled ingredients
  • Plans to launch into new category in 2024
  • Omni-channel campaign for widespread awareness

UpCircle, a skincare brand founded by siblings Anna and Will Brightman, has won the Sky Zero Footprint Fund’s £250k prize in media value for its TV commercial. The company collects coffee grounds from London cafes to create upcycled skincare products, including their bestselling Caffeinated Duo eye cream and face oil. Impressed by UpCircle’s authentic narrative, the Sky Zero Footprint Fund panel awarded them the prize. With plans for an omni-channel campaign in 2023, the brand aims to expand its product range and launch into a new category, engaging a wider audience.

Factuality Level: 8
Factuality Justification: The article provides accurate information about UpCircle’s win in the Sky Zero Footprint Fund competition, their background story, and plans for future growth. It also mentions their current stockists and upcoming product launches. However, it lacks some specific details on the TV commercial concept and omits any personal opinions or bias.
Noise Level: 3
Noise Justification: The article provides information about a skincare brand’s success in winning a prize for their TV commercial and plans to expand their product range. While it highlights the company’s sustainable practices and growth, it does not delve into long-term trends or provide actionable insights beyond their own marketing efforts.
Financial Relevance: Yes
Financial Markets Impacted: UpCircle skincare brand
Financial Rating Justification: The article discusses the financial impact of winning a prize for UpCircle, a skincare brand, which will help them expand their business and potentially increase sales in various markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailsector.co.uk