Transforming the fashion landscape, one size at a time.
- Universal Standard was founded in 2015 by Polina Veksler and Alexandra Waldman to promote size inclusivity in women’s fashion.
- The brand has expanded its size range from 10-28 to 00-40 and has sold over 2.5 million items, grossing nearly $200 million.
- A new workwear collection has been launched, featuring a wider range of styles and prices from $76 to $298.
- Veksler emphasizes the importance of listening to customer feedback to build a loyal customer base.
- The company aims to eliminate the distinction between ‘plus-size’ and ‘straight-size’ shopping experiences.
- Plans for future collaborations with like-minded brands and wholesale partnerships are in the works.
- Veksler views the brand as a legacy of her late co-founder, Waldman, and is committed to continuing their mission.
In 2015, Polina Veksler and Alexandra Waldman launched Universal Standard, a women’s fashion label dedicated to size inclusivity, starting with an eight-piece collection in sizes 10 to 28. With no prior fashion experience, Veksler focused on learning the business side while Waldman honed her design skills. Fast forward nine years, and Universal Standard now offers sizes 00 to 40, having sold over 2.5 million items and grossed nearly $200 million. nnThe brand has recently introduced a new workwear collection, which is more extensive than previous offerings, featuring ponte pants, jackets, and blouses, with prices ranging from $76 to $298. Veksler noted that their community expressed a need for premium workwear options, as existing choices were often uncomfortable or low-quality. nnLooking ahead, Veksler plans to collaborate with brands that share their mission of democratizing shopping and is also exploring wholesale opportunities with major retailers. Following the passing of Waldman last year, Veksler sees the brand as a tribute to her co-founder’s legacy. nnVeksler believes that the fashion industry has made strides in inclusivity but is currently regressing, with fewer brands engaging in the size inclusivity conversation. She emphasizes that Universal Standard’s success stems from their commitment to listening to customers and providing quality clothing that fits well, which has resulted in low return rates. nnThe brand also offers a program called Fit Liberty, allowing customers to exchange items for free if their size changes. While Veksler acknowledges that their prices may be higher than some can afford, she is considering options to make the brand more accessible in the future. Ultimately, Veksler and her team are dedicated to ensuring that Universal Standard is recognized as a transformative force in the fashion industry, honoring Waldman’s vision.·
Factuality Level: 8
Factuality Justification: The article provides a detailed account of Universal Standard’s history, mission, and future plans, supported by quotes from CEO Polina Veksler. While it includes some subjective opinions about the fashion industry and the company’s impact, it largely presents factual information about the brand’s offerings and goals. There are minor instances of bias in the personal perspectives shared, but overall, the article maintains a focus on factual reporting.·
Noise Level: 7
Noise Justification: The article provides a detailed account of Universal Standard’s journey, focusing on size inclusivity in fashion. It includes relevant information about the company’s growth, product offerings, and the challenges faced in the industry. However, while it touches on important themes, it lacks a deeper analysis of the broader implications of these trends and does not hold powerful entities accountable. The article is informative but could benefit from more critical insights and evidence-based claims.·
Financial Relevance: Yes
Financial Markets Impacted: Universal Standard clothing company
Financial Rating Justification: The article discusses the founding and growth of Universal Standard, a fashion brand that offers sizes from 00 to 40. The company has grossed nearly $200 million in sales and plans to introduce collaboration collections with other brands and wholesale plans with mass retailers. This information is relevant for investors or those interested in the fashion industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses the launch and growth of a fashion brand, Universal Standard, and does not mention any extreme events that occurred in the last 48 hours.·
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