Women-Led Startup Unfabled Secures National Distribution in Boots Stores Amid £1.4m Funding Round
- Unfabled raises £1.4m in funding
- Secured national distribution in 737 Boots stores
- Founded by Hannah Samano, former Unilever innovator
- Total seed funding stands at £3.2m ($3.9m)
- 67% of investors are women compared to industry average of 14%
- Arāya Ventures invests through its Arāya Super Angel Fund
Unfabled, a women’s health start-up focused on developing supplements for cycle-related symptoms, has raised £1.4 million ($1.7 million) in new funding and secured national distribution in 737 Boots stores. Founded by CEO Hannah Samano, a former Unilever innovator, the company’s total seed funding now stands at £3.2 million ($3.9 million). Among the new backers is Arāya Ventures, founded by Rupa Popat and supported by British Business Investments (BBI). The investment marks BBI’s first commitment to a solo general partner. Previous investors include Morgan Stanley, Exceptional Ventures, Atomico Angels, and angel groups linked to Google and the Massachusetts Institute of Technology. Unfabled first launched six of its Essentials supplements into 50 Boots stores in December through the retailer’s accelerator programme, Boots Ignite. The brand’s performance prompted the expansion to 737 stores, making it one of the first wellness brands from the Ignite cohort to reach national scale.
Factuality Level: 5
Factuality Justification: The article provides accurate and relevant information about Unfabled’s funding, its founder, investors, and expansion into Boots stores. It also highlights the company’s focus on women’s health and community-driven approach. However, there are some errors in dates (e.g., 2021 for founding year and December 2024 launch) that may affect the factuality level slightly.
Noise Level: 2
Noise Justification: The article provides relevant information about a women’s health start-up raising funding and expanding its distribution in Boots stores. It highlights the founder’s background and the involvement of various investors. The content is focused on the company and its growth, with no irrelevant or misleading information.
Financial Relevance: Yes
Financial Markets Impacted: Unfabled has raised £1.4m ($1.7m) in new funding and secured distribution in 737 Boots stores, impacting the women’s health supplement market.
Financial Rating Justification: The article discusses a company raising funds and expanding its reach in a retail chain, which can impact financial markets and companies involved in the women’s health industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The news focuses on a women’s health start-up raising funding and expanding its distribution in Boots stores.
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