New VP of Commercial to Drive Growth and Expansion in the Region
- Under Armour appoints Franck Denglos as VP of Commercial for EMEA
- Denglos brings 25 years of experience in sports, lifestyle, and fashion industries
- He will oversee all sales channels across the region
- Focus on accelerating growth and expanding presence in EMEA
- Joins from Adidas where he served as president of Adidas Italy
Under Armour has appointed Franck Denglos as Vice President of Commercial for Europe, Middle East, and Africa (EMEA). With over 25 years of experience in sports, lifestyle, and fashion industries, Denglos brings a wealth of expertise in driving commercial success and strategic growth to the company. In his new role, he will oversee all sales channels across the EMEA region, including Wholesale, Distributors, Ecommerce, and Retail. His primary focus will be on accelerating growth and expanding Under Armour’s presence in the region. Denglos joins from Adidas where he most recently served as president of Adidas Italy and held positions such as Global VP Group Strategy SPEED and Global VP Sales and GM International Clearance/B2B. Kevin Ross, Senior VP and Managing Director of EMEA, expressed his delight at Denglos’s appointment, stating that he is confident in Denglos’s ability to lead and shape the future of their EMEA operations. Denglos officially joined Under Armour on September 1, 2024, and will be based out of the organization’s Amsterdam office.
Image Credits: no
Factuality Level: 8
Factuality Justification: The article provides accurate information about Franck Denglos’ appointment as vice president of Commercial for Europe, Middle East, and Africa at Under Armour. It includes details about his experience and previous roles, as well as quotes from a senior executive welcoming him to the company. The information is relevant and objective.
Noise Level: 3
Noise Justification: The article provides relevant information about a company appointment and the new executive’s background, but it lacks in-depth analysis or exploration of long-term trends or consequences. It also does not offer actionable insights or solutions for readers.
Financial Relevance: Yes
Financial Markets Impacted: Under Armour’s stock price and related sports apparel industry
Financial Rating Justification: The appointment of a new vice president with extensive experience in driving commercial success can impact the company’s financial performance, leading to potential changes in its market share and revenue, affecting the sports apparel industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article
www.retailsector.co.uk 
