Sports Apparel Brand Joins Nike and adidas at Popular Retail Destination

  • Under Armour debuts at The O2 in early December
  • 3,949 sq ft store with sportswear apparel for men and women
  • First London outlet for the brand, 12th in UK portfolio
  • Sales and footfall up 22% and 19% respectively in October
  • 51% increase year-to-date vs 2022

Sports apparel brand Under Armour is set to make its debut in London with a new outlet at The O2, opening in early December. The 3,949 sq ft store will feature sportswear for men and women, as well as accessories and footwear from its golf and running collections. This marks the brand’s first outlet location in London and its 12th store in the UK, reflecting its growing presence in the country. The O2 has seen strong performance with a 22% increase in footfall and a 19% rise in sales in October compared to last year. Year-to-date, sales are up 51% compared to 2022. Louisa Dalgleish, leasing director at outlet shopping at The O2, said: ‘The sportswear and athleisure market has experienced exponential growth, and we’re proud to host Under Armour’s first London outlet, further cementing our retail destination.’

Factuality Level: 10
Factuality Justification: The article provides accurate information about Under Armour’s debut in London at The O2, details about the store size and product offerings, and quotes from a representative of The O2. It also includes relevant data on the growth of outlet shopping at the location.
Noise Level: 3
Noise Justification: The article provides relevant information about Under Armour’s debut in London and its growth in the UK outlet portfolio, but it lacks a deeper analysis or exploration of the factors driving this growth and the broader implications for the sports apparel market.
Financial Relevance: Yes
Financial Markets Impacted: Under Armour’s stock and related sports apparel companies
Financial Rating Justification: The article discusses the opening of a new Under Armour outlet store in London, which can impact the company’s financial performance and potentially affect the stocks of other sports apparel companies as well.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text

Reported publicly: www.retailsector.co.uk