Experienced Executive Joins from YETI to Drive Growth and Expansion
- Under Armour appoints new managing director of EMEA
- Kevin Ross joins from YETI where he served as managing director of international
- Ross brings 20 years of experience in growing high-profile brands
- He will report to president and CEO, Stephanie Linnartz
- Responsible for the development and execution of regional omni-channel growth strategy
- Ross previously worked at Under Armour for nine years
- Will join on 12 February based in Amsterdam office
Under Armour has appointed Kevin Ross as its new senior vice president, managing director of Europe, Middle East, and Africa. With nearly 20 years of experience growing high-profile brands such as Adidas, TaylorMade, Under Armour, and YETI, Ross brings proven talent and regional expertise to the company. He will report to President and CEO, Stephanie Linnartz, leading Under Armour’s EMEA business in developing and executing a regional omni-channel growth strategy while delivering on-brand consumer experiences to advance the business’s premium presence across the region for sustainable, high profitable growth. Ross joins from YETI where he led the growth strategy and business operations, helping the company achieve significant double and triple-digit growth in critical markets. During his previous employment with Under Armour, he spent nine years serving in numerous executive roles across product creation, team sports, global football, tennis, and sales. Ross will join Under Armour on 12 February, based out of their Amsterdam office.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Kevin Ross’s appointment as senior vice president of Under Armour, his experience, and his previous roles in other companies. It also includes quotes from Stephanie Linnartz and Kevin Ross themselves, making it a reliable source of information.
Noise Level: 2
Noise Justification: The article provides relevant information about a company appointment and the new executive’s experience and background without any irrelevant or misleading content. It also offers some insights into the company’s growth strategy and potential for future success.
Financial Relevance: Yes
Financial Markets Impacted: Under Armour’s stock price may be impacted by the appointment of a new senior executive, as it could potentially lead to changes in company performance and investor confidence.
Financial Rating Justification: The article discusses the appointment of a new senior vice president at Under Armour, which is a financial topic related to the company’s management structure. Additionally, the impact on the company’s growth strategy and potential effects on its stock price make it relevant to financial markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There are no extreme events mentioned in this article.
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