Online Shopping Trends During Lockdown
- Royal Mail reveals areas with highest returns from online orders
- St Albans tops the list of UK’s returns hotspots
- Edinburgh leads in Scotland, Cardiff in Wales
- 53% of UK adults find parcels important during lockdown
Royal Mail has disclosed the areas in the UK with the highest number of returns from online purchases made during lockdown. The company observed a 25% increase in return traffic compared to last year, as consumers reconsidered some impulsive buys. St Albans led the list, followed by Watford, Kingston-upon-Thames, and South West London. Edinburgh had the highest returns in Scotland, while Cardiff topped the list for Wales. As retailers extended return periods during lockdown, 53% of UK adults found receiving parcels crucial, with 36% considering it a daily highlight.
Factuality Level: 8
Factuality Justification: The article provides accurate information about the areas with the highest number of returns from online orders during lockdown based on Royal Mail’s analysis. It also includes relevant statistics about consumer behavior during the pandemic and quotes from a representative of Royal Mail.
Noise Level: 4
Noise Justification: The article provides relevant information about return trends during lockdown and consumer behavior, but it could benefit from more analysis or context on why these areas have higher returns and how this trend may impact the e-commerce industry in the long term.
Financial Relevance: Yes
Financial Markets Impacted: Royal Mail’s return traffic
Financial Rating Justification: The article discusses Royal Mail’s increase in returns traffic during lockdown, which can impact their financial performance and potentially affect the company’s revenue.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text
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