New Research Reveals British Trends in Cross-Border Shopping
- Majority of British people prefer buying from local brands during Christmas
- UK cross-border retail sales decreased from 20% to 17% in recent years
- Canadian shoppers are the most willing to shop overseas
- France and Germany ranked 5th and 6th in top ten markets for volume of transactions on non-native sites
- Flexible payment and shipping options encourage international shopping
- British brands like Argos are popular among UK shoppers
- Localized experience is important for marketers to attract customers
A recent study by CJ Affiliate’s Holiday Intelligence Report has found that the majority of Britons are opting for homegrown brands during the festive season. While cross-border shopping volumes have increased globally, the UK has seen a decrease in cross-border retail sales from 20% in 2016 to 17% in 2017. In the top 80 markets for volume of transactions on non-native sites, the UK ranks 25th. Canadians are the most likely to shop internationally, followed by France and Germany. Owen Hancock, CJ Affiliate’s head of strategy, explains that flexible payment options and aversion to international shipping fees contribute to this trend. Despite an increase in cross-border sales, marketers must offer localized experiences to attract both domestic and foreign customers.
Factuality Level: 8
Factuality Justification: The article provides relevant information about the decrease in cross-border shopping in the UK and the preference for British brands, citing data from CJ Affiliate’s Holiday Intelligence Report. It also includes quotes from an expert to provide context and analysis. However, it could benefit from more details on the specific reasons behind this trend.
Noise Level: 4
Noise Justification: The article provides relevant information about the trend of British people preferring to buy from home-grown brands during Christmas and offers insights into consumer behavior. However, it could benefit from more analysis or context on why this is happening and how it may impact local businesses.
Financial Relevance: Yes
Financial Markets Impacted: British retailers and cross-border e-commerce
Financial Rating Justification: The article discusses the trend of British consumers preferring to buy from home-grown brands during Christmas, which can impact the financial performance of local retailers and international sales of other countries’ businesses.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article
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