Personalisation Key to Retail Success

  • 44% of UK shoppers avoid brands without personalised offers
  • 85% more likely to shop with a brand offering loyalty schemes
  • 76% of shoppers influenced by coupons in their shopping behaviour
  • 40% may not make a purchase without a coupon
  • Loyalty schemes and rewards important for customer experience

A study by Ecrebo reveals that over four in ten UK shoppers avoid brands without personalised offers. Loyalty schemes play a significant role in purchasing behaviour, with 85% more likely to shop at brands offering them. Coupons also have a major impact, influencing 76% of shoppers and 40% who may not buy without one. CEO David Buckingham emphasises the importance of personalisation for retailers to stand out.

Factuality Level: 8
Factuality Justification: The article provides relevant information about consumer attitudes towards retail loyalty schemes and coupons based on research conducted by Ecrebo. It presents accurate data and quotes from the CEO of the company. The information is focused on the main topic without any digressions or unnecessary details.
Noise Level: 4
Noise Justification: The article provides relevant information about consumer attitudes towards retail loyalty schemes and coupons, but it could benefit from more analysis or context on how these trends fit into broader market trends or consumer behavior patterns.
Financial Relevance: Yes
Financial Markets Impacted: Retail industry
Financial Rating Justification: The article discusses consumer behavior towards retail loyalty schemes and coupons, which can impact retail companies’ sales and marketing strategies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.

Reported publicly: www.retailsector.co.uk