First-Ever Day Dedicated to Inclusive Shopping Experience

  • Asda, Argos, Sainsbury’s, and M&S sign up for ‘Purple Tuesday’.
  • The UK’s first day dedicated to accessible shopping will take place on 13 November.
  • Retailers will introduce new measures to make the shopping experience more inclusive for disabled customers.
  • Disabled people and their families have a collective spending power of £249bn.
  • Shopping and eating out are among the most difficult experiences for disabled people due to accessibility issues.
  • Purple Tuesday will promote accessible e-commerce.
  • Inaccessible websites and apps cost UK retailers an estimated £11.75bn in lost revenue in 2016.
  • Less than 10% of companies have a dedicated strategy for targeting disabled customers.

Asda, Argos, Sainsbury’s, and Marks & Spencer are among the retailers signing up for ‘Purple Tuesday’, a day dedicated to making shopping more accessible for disabled customers. The initiative aims to address challenges faced by disabled people during the busy Christmas season and promote lasting change in businesses’ approach to serving this market. With an estimated £249bn spending power, addressing accessibility issues can benefit retailers significantly.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Purple Tuesday, its purpose, participating retailers, and the benefits it aims to bring. It cites relevant statistics and quotes from key figures involved in the initiative. The information is presented objectively without any personal perspective or sensationalism.
Noise Level: 2
Noise Justification: The article provides relevant information about a new initiative aimed at improving accessibility in retail for disabled customers and includes support from major brands. It also highlights the potential economic impact of better serving this demographic. The article stays on topic and supports its claims with data and quotes from industry representatives.
Financial Relevance: Yes
Financial Markets Impacted: The initiative will impact retailers such as Asda, Argos, Sainsbury’s, and Marks & Spencer, as well as shopping destinations owned by The Crown Estate, Landsec, and Hammerson. It may also impact the e-commerce industry due to the focus on accessible online shopping.
Financial Rating Justification: The article discusses a new initiative called Purple Tuesday aimed at making shopping more inclusive for disabled customers, which could potentially increase revenue for participating retailers by addressing accessibility issues and improving customer experience. This can have an impact on their financial performance and market positioning.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk