All-time low online sales growth amid Brexit uncertainty
- UK online retail sales growth hit an all-time low of +3.6% YoY in December 2018
- Online retail growth was +16% YoY for the first half of 2018
- Second half of 2018 saw only +8.4% YoY growth
- Low shopper confidence blamed for poor performance
- Brexit uncertainty cited as a factor
UK online retail sales growth hit an all-time low of +3.6% year-on-year (YoY) in December 2018, according to the Capgemini IMRG eRetail Sales Index. The first half of 2018 saw a strong performance for online retailers, but the second half and December were marked by low shopper confidence and a sharp drop in spending. Brexit uncertainty is cited as a contributing factor.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about the growth rate of UK online retail sales for December 2018 according to the Capgemini IMRG eRetail Sales Index, and includes expert opinions from industry professionals. It also gives context by comparing it with previous performance and attributing factors that may have contributed to the decline.
Noise Level: 3
Noise Justification: The article provides relevant information about the growth of UK online retail sales and attributes the decline to low shopper confidence due to the macro-economic situation. However, it lacks in-depth analysis or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: Online retail companies
Financial Rating Justification: The article discusses the growth of online retail sales, which can impact the financial performance and stock prices of these companies, as well as potentially affecting overall consumer spending and the economy.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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