Study reveals consumer expectations from retail and finance sectors

  • 7 out of 10 UK adults believe brands should help in navigating the cost-of-living crisis
  • 57% feel brands could do more to assist consumers
  • Retail and finance scored highest as most helpful sectors
  • Only 25% think companies are doing enough
  • 74% want financial tips from brands
  • 85% of single parents, 87% of 18-24 year olds welcome advice
  • 61% prefer value-focused advertising
  • 49% seek helpful advice on saving money
  • 60% want sensitive tonal execution in campaigns

A recent study by Universal McCann found that seven out of ten UK adults believe brands should play a role in helping them navigate the cost-of-living crisis. Retail and finance scored highest among British consumers when it comes to helpfulness during this period, but only 25% think companies are doing enough. The research also showed that 74% would appreciate financial tips from brands, rising to 85% for single parents and 87% for those aged 18-24. Consumers want value-focused advertising (61%) and helpful advice on saving money (49%). Brands should be sensitive in their campaigns as 60% are struggling financially.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information based on a study conducted by Universal McCann with 2,000 UK consumers. It presents relevant findings about consumer preferences and expectations from brands during the cost-of-living crisis. The article also includes expert opinions to provide context and analysis of the situation.
Noise Level: 3
Noise Justification: The article provides relevant information about consumer attitudes towards brands and their role in navigating the cost-of-living crisis. It includes data from a study conducted by Universal McCann on how consumers perceive different sectors’ help during this period. The article also highlights the mental health impact of financial pressures and suggests that companies should focus on providing value and helpful advice in their advertising. However, it could benefit from more in-depth analysis or discussion of specific actions brands can take to address these concerns.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the cost-of-living crisis and its impact on consumers’ purchasing habits, mental health, and expectations from brands in the retail and finance sectors.
Financial Rating Justification: The article is relevant to financial topics as it covers consumer attitudes towards brands and their role in helping navigate the cost-of-living crisis, which directly affects personal finances and spending habits.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text. The article discusses the cost-of-living crisis and its impact on consumers, but it does not describe an extreme event that happened in the last 48 hours.

Reported publicly: www.retailsector.co.uk