Brits Prefer Phones Over Glasses for AR Experiences

  • 71% of Brits would use augmented reality in their own smartphones as a shopping tool
  • 87% prefer to experience AR effects on social media through smartphones
  • 82% choose smartphones over smart glasses for connected packaging
  • 67% opt for smartphones for visualizing instructions and DIY activities

A study by Mindshare, commissioned by UK online retail marketplace OnBuy, found that the majority of Brits are open to using augmented reality (AR) on their smartphones for shopping assistance and other activities. The survey of 1,000 UK smartphone users revealed that 71% would use AR through their phones when buying online, while 87% enjoy AR effects like filters and GIFs in social media communication. In terms of connected packaging, 82% prefer smartphones over smart glasses (18%). For visualizing instructions or DIY tasks, 67% opt for smartphones, compared to 33% who choose smart glasses. OnBuy’s managing director, Cas Paton, believes that as smart glasses gain popularity, the gap between devices for AR activities will narrow.

Factuality Level: 8
Factuality Justification: The article provides accurate information based on a study conducted by Mindshare analysis on behalf of OnBuy. It presents clear statistics and quotes from the managing director of OnBuy.com. However, it could be improved by providing more context about the study methodology and including sources for further verification.
Noise Level: 3
Noise Justification: The article provides relevant information about a study on consumer preferences for augmented reality usage through smartphones and smart glasses. It includes specific statistics and quotes from an industry expert. However, it lacks in-depth analysis or exploration of the broader implications of this trend.
Financial Relevance: Yes
Financial Markets Impacted: The study’s findings may impact technology companies involved in AR development and sales of smartphones or smart glasses.
Financial Rating Justification: The article discusses the preference of Brits for using smartphones over smart glasses for augmented reality applications, which could affect the demand for these devices and influence the strategies of technology companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article

Reported publicly: www.retailsector.co.uk