Average spend remains the same as last year, interest in adult clothing doubles

  • UK shoppers expected to spend £234 on average during Black Friday and Cyber Monday
  • PwC’s survey reveals demand has flattened out
  • Half of consumers not interested in promotions, 11% avoiding shopping altogether
  • Men planning to spend £60 more than women on average
  • 25-34 year olds are the biggest spenders and most impulsive shoppers
  • Interest in adult clothing doubles compared to last year
  • 40% of shoppers buy on impulse, 33% stick to a list and browse
  • Black Friday becoming more important for electricals, fashion, toys, and beauty products

PwC’s latest survey reveals that UK consumers are expected to spend an average of £234 during this year’s Black Friday and Cyber Monday shopping periods. The projected spend is the same as 2017, indicating a plateau in demand. Half of shoppers show no interest in promotions, with 11% avoiding shopping altogether. Men plan to spend £60 more than women on average, while 25-34 year olds are the biggest spenders and most impulsive buyers. Interest in adult clothing has doubled compared to last year, and 40% of shoppers buy on impulse. Despite a plateau in consumer interest, Black Friday remains an important event for many, with electricals, fashion, toys, and beauty products becoming more significant.

Factuality Level: 8
Factuality Justification: The article provides accurate information based on a survey conducted by PwC and includes relevant data about consumer spending habits during Black Friday and Cyber Monday. It presents the findings in an organized manner and offers insights from a representative of the company. The only potential issue is that it does not mention where the survey was conducted or how many people were surveyed, which could provide more context for the results.
Noise Level: 4
Noise Justification: The article provides relevant information about consumer behavior during Black Friday and Cyber Monday shopping periods, including spending trends, demographic differences, and the impact on various product categories. It also includes insights from an expert in the field. However, it could benefit from more analysis or context to make it a higher quality piece of journalism.
Financial Relevance: Yes
Financial Markets Impacted: Retail and consumer goods companies
Financial Rating Justification: The article discusses consumer spending behavior during Black Friday and Cyber Monday, which impacts retailers and consumer goods companies as they prepare for increased sales during this period. It also mentions that some retailers may risk losing customers if they don’t participate in discounting, affecting their financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk