UK’s Frozen Food Market Set to Mirror US Trends
- Iceland predicts transformative growth for frozen food in the UK
- Frozen food sales in the US surged by 54% towards the end of 2024
- 44% of UK consumers unaware that frozen products can be more affordable and nutritious than fresh alternatives
- 64% of consumers want education on benefits of frozen food
- Frozen products retain higher nutritional value compared to fresh counterparts
- Iceland launched its largest-ever deals event to ease financial pressures for UK families
Iceland, a frozen food specialist, predicts that 2025 will be the year of transformative growth for frozen food in the UK, following the trend set by American consumers. Frozen food sales in the US surged by 54% towards the end of 2024, and Iceland’s chief commercial officer Paul Dhaliwal believes the UK will experience a similar shift due to rising costs and increasing demand for sustainable and cost-effective grocery options. A recent study revealed that 44% of UK consumers are unaware that frozen fish, meat, fruit, and vegetables can often be more affordable and nutritious than fresh alternatives. Additionally, 64% of consumers expressed a desire for more education on the benefits of frozen food as awareness grows. Frozen products typically retain higher nutritional value compared to their fresh counterparts, making them an attractive option for health-conscious individuals. Dhaliwal stated, ‘There is no doubt that American trends influence the direction of travel for retail in the UK and we’re seeing similarities with the UK’s growth of frozen food over the past year.’ Iceland recently launched its largest-ever deals event to help families ease financial pressures during January. The supermarket has expanded its £1 or less range to include over 1,000 products, offering various promotions in-store and online.
Factuality Level: 8
Factuality Justification: The article provides relevant information about the forecasted growth of frozen food in the UK market and supports it with statistics and quotes from industry experts. It also mentions the benefits of frozen food and how retailers can take advantage of this trend. However, there is a slight digression at the end mentioning new stores opening in the UK’s retail scene which may not be directly related to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about the expected growth in frozen food sales in the UK and highlights the benefits of frozen products. It also mentions Iceland’s efforts to help customers with financial pressures. However, it could benefit from more data or evidence to support its claims and could explore the consequences of this trend on the industry and consumers.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the forecasted growth in frozen food sales in the UK market, which could impact companies involved in the frozen food industry. It also mentions Iceland’s efforts to help consumers with financial pressures through promotional deals. However, it does not directly mention specific financial markets being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event found in the article
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