Beauty and Offline Strategy Fuel THG’s Recovery
- THG returns to revenue growth in Q2
- Nutrition division sees 5%-7% growth
- UK retail sales grow at fastest rate since 2024
- Exit from lower-margin markets to boost future growth
- Myprotein products in over 34,000 stores globally
- Expansion into new markets and retailers
- Expected £170m in retail sales through offline channels
THG has reported a return to group revenue growth in the second quarter of 2025, with its Nutrition division leading the charge. The company’s beauty division narrowed its revenue decline to between 2% and 3%, while UK retail sales grew at their fastest rate since early 2024, helping it gain market share. THG is also exiting lower-margin Asian and European markets, which will fully take effect in Q3. The Nutrition division, led by Myprotein, saw expected Q2 revenue growth of 5% to 7%, its fastest pace since early 2022. Myprotein products are now available in over 34,000 stores globally, including key markets like the UK, US, and Japan. New retail listings secured in H1 2025 include 900 stores in the Netherlands with Kruidvat and expansion into 7-Eleven stores in Taiwan and Singapore, as well as a Decathlon store-in-store in Vietnam. THG expects to sell around 45 million Myprotein units through offline and licensing channels in 2025, generating approximately £170m in retail sales. The company is monitoring supply chain risks such as elevated milk and whey prices and potential US tariffs, but its direct exposure remains low.
Factuality Level: 8
Factuality Justification: The article provides accurate information about THG’s improved trading performance in Q2 2025, the company’s beauty division’s revenue decline, and its exit from lower-margin markets. It also discusses the growth of Myprotein products in various stores globally and potential supply chain risks. The information is relevant to the main topic and not overly dramatic or opinionated.
Noise Level: 2
Noise Justification: The article provides relevant information about THG’s improved trading performance in Q2, focusing on the company’s beauty division and nutrition segment. It also highlights the expansion of Myprotein products in various markets. However, it lacks a comprehensive analysis or exploration of long-term trends or consequences of decisions.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses THG’s improved trading, financial performance of its beauty division, and growth in the nutrition segment led by Myprotein. It also mentions the company’s offline strategy expansion and potential supply chain risks. These topics are related to financial performance and market trends in specific industries.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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