Late-Night Shopping Made Easier with Extended Deadlines

  • THG extends next-day delivery cut-off time for LookFantastic and MyProtein
  • Customers can place orders until 1am, seven days a week
  • Over 82% of next day delivery orders placed after 2pm
  • 7% increase in demand for the option compared to last year

THG, the parent company of beauty and nutrition brands LookFantastic and MyProtein, has extended the cut-off time for next-day delivery to 1am, seven days a week. This move aims to accommodate the increasing number of late-night orders placed by customers. The service is provided through THG Fulfil, the operations division of the group’s Ingenuity arm and is available for UK orders of both its own brands and external clients. According to the retail group, over 82% of next day delivery orders are placed after 2pm, with 27% occurring between 10pm and 1am. THG Brands COO Tom Killeen believes this will improve customer retention rates and attract new customers by catering to the ‘I want it now’ generation.

Factuality Level: 8
Factuality Justification: The article provides accurate information about THG extending the cut-off time for next-day delivery on its beauty and nutrition brands, citing statistics on order placement times and customer demand. It also includes a quote from the COO of THG Brands discussing the benefits of this service. However, it contains some promotional language and ends abruptly without mentioning Harrods’ 175th anniversary.
Noise Level: 3
Noise Justification: The article provides relevant information about THG extending its cut-off time for next-day delivery and highlights the increasing demand for late-night shopping orders. It also mentions the benefits for customer retention and acquisition. However, it lacks in-depth analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: THG’s stock price and logistics companies
Financial Rating Justification: The article discusses THG, a retail group that provides next-day delivery services for its beauty and nutrition brands. This can impact the company’s financial performance and potentially affect logistics companies involved in delivering these orders. It also mentions customer retention rates and winning new customers, which can influence the company’s revenue and profitability.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text

Reported publicly: www.retailgazette.co.uk