Modernizing Tech Stack for Enhanced Customer Experience

  • The Very Group partners with commercetools for ecommerce platform transformation
  • Moving towards a microservices-based, API-first, cloud-native, and headless architecture
  • Migration to begin in March 2022
  • Increased scalability and reliability for customer experience improvements

The Very Group has announced a partnership with commercetools to transform its ecommerce platform, adopting MACH principles and migrating stages of the customer journey to improve digital experience. The new headless presentation layer will enable faster changes and increased scalability.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the partnership between The Very Group and commercetools, and explains the benefits of the new technology for improving customer experience and scalability. It also includes quotes from relevant sources.
Noise Level: 2
Noise Justification: The article provides relevant information about a company’s partnership with a technology provider to modernize its ecommerce platform, and includes quotes from both parties involved. It is clear, concise, and stays on topic without diving into unrelated territories.
Financial Relevance: Yes
Financial Markets Impacted: The partnership between The Very Group and commercetools may impact the financial performance of both companies involved, as well as the overall e-commerce industry.
Financial Rating Justification: This article discusses a strategic technology partnership between two companies in the e-commerce sector, which could potentially affect their financial performance and the broader industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk