Retailers Engage in Social Media Banter Over Price Matching
- The Entertainer mocks John Lewis’s Never Knowingly Undersold prices
- John Lewis relaunches price matching pledge with new technology
- AI used to match prices in the ‘reimagined’ pledge
Toys retailer The Entertainer has playfully called out John Lewis over its Never Knowingly Undersold prices on social media. The Entertainer, run by former John Lewis COO Andrew Murphy, is one of the 25 retailers that department store John Lewis is now price matching with its relaunched pledge. The Entertainer posted on Twitter: ‘Apparently some guy called John thinks he can match our prices?’ alongside an image of a Disney Wish Asha of Rosas Doll and Travel Pack, which is sold online by The Entertainer for £6 but priced at £9.60 by John Lewis. John Lewis boss Peter Ruis relaunched Never Knowingly Undersold on Monday, two years after the price match was scrapped. Ruis admitted that its previous pledge was ‘not fit for purpose’ when it was ditched in 2022, as staff were left relying on pencils, spreadsheets, and trips to other shops to keep track of competitors’ prices. The department store is now using AI to match prices through a new technology called Quicklizard. In the first week of the relaunch, John Lewis saw an ‘exceptional’ customer response with increased sales and traffic on its website.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about The Entertainer mocking John Lewis’ price matching efforts and John Lewis’ relaunched Never Knowingly Undersold pledge using AI technology called Quicklizard. It also mentions the increase in website traffic since the relaunch.
Noise Level: 3
Noise Justification: The article contains some humor and playful banter between two retailers, but also provides information on John Lewis’s relaunched price matching pledge and their use of AI technology. It also mentions the positive response from customers and increased website traffic. The content is relevant to the business world and offers a glimpse into the competitive landscape of retail.
Financial Relevance: Yes
Financial Markets Impacted: John Lewis’ price matching pledge impacts toy retailers like The Entertainer and other competitors
Financial Rating Justification: The article discusses a financial strategy (price matching) used by John Lewis that affects the pricing of products in the retail industry, specifically impacting toy retailer The Entertainer. This can influence sales and market competition among companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in this article.
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