Rapid Grocery Delivery Reaches 1,000 Stores in Just One Year
- Tesco surpassed its Whoosh rollout target by 25%
- Whoosh now available in 1,000 stores
- Service launched in May 2021
- Serving 55% of UK households
- Average of two Express stores opened per day this year
- Growing evidence of customer satisfaction
Tesco has surpassed its target for the rollout of its rapid delivery service Whoosh, which is now available from 1,000 of its express stores. The company had set a target to offer Whoosh from 800 stores by the end of February 2023 but exceeded that target by 200 stores. The online service launched in May 2021 and is now available from half of Tesco’s estate of express convenience stores across the UK, serving 55% of UK households. The supermarket’s store in Hammersmith Olympia Express, London became the 1,000th Tesco Express to offer rapid grocery delivery to the door. Greg Bertrand, head of Whoosh, said: ‘Our Whoosh service is rolling out at a rapid pace, opening in two Express stores a day on average this year. We’ve beaten our own target and we are seeing growing evidence that customers love the quality, speed, and convenience of the service. “We are getting faster, and our availability is at a consistently high level. Whether it is a missing ingredient as you start to prepare a meal or ordering a Finest meal deal to eat that night, Whoosh can quickly come to the rescue.’ Whoosh lets customers order food or snacks from a curated list of essential products in as little as 30 minutes, with delivery set at £2.99 for orders that cost £15 or more.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Tesco’s rapid delivery service Whoosh, its availability in 1000 stores, the initial target of 800 stores, and the positive feedback from Greg Bertrand. It also explains how customers can use the service and the cost for orders.
Noise Level: 4
Noise Justification: The article provides relevant information about Tesco’s rapid delivery service Whoosh exceeding its target and expanding to 1000 stores, but it lacks in-depth analysis and exploration of the consequences or long-term trends. It also does not offer significant actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: Tesco’s stock price and grocery delivery market
Financial Rating Justification: The article discusses Tesco’s rapid delivery service, Whoosh, which impacts the company’s financial performance and competes in the grocery delivery market.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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