Revolutionizing Grocery Shopping Experience with QR Codes
- Tesco trials QR codes on product packaging
- QR codes to replace traditional barcodes
- Additional information about products
- Nutritional info, use-by dates, and recommendations possible
- Trials in 20% of South England stores
Tesco is testing the use of QR codes on product packaging for its fresh produce and meat items, providing customers with additional information about products such as nutritional details, use-by dates, and alternative suggestions. The technology will be available to scan at checkout counters and through consumer mobile devices. Tesco is working with 10 suppliers and trialing the new packaging in approximately 20% of its stores in the South of England. This innovation aims to improve customer understanding of products by offering more information beyond current regulatory requirements.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Tesco’s trial of QR code technology on product packaging, including details about the current stage of development, the products being tested, and potential benefits for customers. It also mentions Tesco’s previous experiments with alternative barcode formats. However, it contains a brief mention of Co-op’s profits which is not directly related to the main topic.
Noise Level: 4
Noise Justification: The article provides relevant information about Tesco’s trial of QR codes on product packaging and the potential benefits for customers, such as access to nutritional information and alternative suggestions. It also mentions Tesco’s previous experiment with laser-etched barcodes. However, it could be improved by providing more details on the specific advantages of this technology and how it may impact the industry or consumers.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Tesco’s trial of QR code technology for product barcodes, which is a financial topic as it relates to the company’s innovation and potential cost savings. However, there are no specific financial markets or companies impacted by this event.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event is mentioned in the article
www.retailgazette.co.uk