Supermarket Giant Tesco Tests Plant-Based Protection for Longer Lasting Produce

  • Tesco trials Apeel, a plant-based protection to combat food waste
  • Apeel slows down spoilage of fruits and vegetables
  • Reduces household food waste in Britain by keeping produce fresher for longer
  • 80 Tesco Extras and Superstores in Peterborough area to stock Apeel-coated fruits
  • Tesco group quality director Sarah Bradbury: ‘Apeel could be a powerful tool in cutting waste’.

Tesco is trialling Apeel, a plant-based protection that keeps fruits and vegetables fresher for longer to combat food waste. The product aims to slow down spoilage and reduce household waste in Britain, where 6.6 million tonnes of food are thrown away annually. Approximately 400,000 tonnes of this is fruit. Tesco plans to stock Apeel-coated Jaffa oranges, sweet easy peelers, and lemon packs in 80 Extras and Superstores around Peterborough to assess its impact on shelf life. Group quality director Sarah Bradbury says Apeel could be a potent tool for minimizing environmental impact and helping customers reduce waste at home.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the trial of Apeel product by Tesco to reduce food waste, quotes from a Tesco group quality director, and gives relevant details about the impact on the environment.
Noise Level: 3
Noise Justification: The article provides relevant information about a trial of a new product aimed at reducing food waste, but it lacks in-depth analysis or exploration of the consequences of decisions on those who bear the risks and does not offer much actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: Tesco’s stock price may be impacted by the success or failure of the trial.
Financial Rating Justification: The article discusses a financial company (Tesco) testing a product that could potentially reduce food waste and improve their supply chain efficiency, which could affect their financial performance and stock price.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.

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