Tesco begins rollout of new logo following trademark infringement ruling

  • Tesco teases new Clubcard Prices logo after Lidl defeat
  • High Court ruled Tesco’s logo infringed Lidl’s trademark
  • Millions of Clubcard Prices logos to be replaced
  • New logo features blue square and yellow rectangle
  • Tesco has until May 21 to replace all signs
  • Cost of replacing signs estimated at over £7m
  • Tesco reassures customers that ruling won’t impact Clubcard Prices program

Tesco has unveiled the new design for its Clubcard Prices logo after a High Court ruled that its previous logo infringed on Lidl’s trademark. The supermarket will be replacing millions of logos with the new branding, starting with its app. The new logo features a blue square with the logo in white, alongside a yellow rectangle with the offer. Tesco has until May 21 to replace all the signs, with an estimated cost of over £7m. Despite the ruling, Tesco reassures customers that the Clubcard Prices program will not be affected.

Factuality Level: 3
Factuality Justification: The article provides relevant information about Tesco changing its Clubcard prices logo due to a trademark infringement issue with Lidl. However, it includes unnecessary details such as the cost estimation of replacing the signs and information about Primark’s ecommerce strategy, which are tangential to the main topic. The article also lacks depth and context about the legal proceedings and the implications of the trademark infringement ruling.
Noise Level: 3
Noise Justification: The article provides relevant information about Tesco changing its Clubcard prices logo due to a trademark infringement with Lidl. It includes details about the legal ruling, the cost of replacing the signs, and the timeline for the changes. However, the article contains some repetitive information and unnecessary details about unrelated topics like Primark’s ecommerce strategy.
Financial Relevance: Yes
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article pertains to a legal ruling regarding trademark infringement and the rebranding of Tesco’s Clubcard prices. It does not describe any extreme events or financial impacts.

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