Shoppers Encouraged to Support Food Allergy Research During In-Store and Online Event

  • Tesco supports allergy awareness campaign for fourth consecutive year
  • Donates 10p from every Tesco own brand Free From product purchased
  • Over £270,000 raised since partnership began in 2020
  • Funds support research and awareness on food allergies and ingredient labelling

For the fourth year, Tesco is partnering with The Natasha Allergy Research Foundation by donating 10p from every Tesco own brand Free From product purchased in stores and online during a week-long event. Since the partnership began in 2020, over £270,000 has been raised for the foundation. Funds will support research and awareness on food allergies and ingredient labelling. The Natasha Allergy Research Foundation was founded by Tanya and Nadim Ednan-Laperouse OBE after their daughter’s tragic death due to an undisclosed sesame seed allergen in a baguette. Tesco’s Free From range, launched in 2003, has grown to 176 products across various categories.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Tesco’s partnership with The Natasha Allergy Research Foundation for an allergy awareness campaign and fundraising efforts. It also mentions the amount raised since the start of their partnership in 2020 and the purpose of the funds. The article includes quotes from relevant sources, such as Tanya Ednan-Laperouse OBE and Oonagh Turnbull, which adds credibility to the information presented.
Noise Level: 2
Noise Justification: The article provides relevant information about Tesco’s partnership with The Natasha Allergy Research Foundation for an allergy awareness campaign and fundraising efforts. It highlights the importance of raising funds for medical research into food allergies and Tesco’s commitment to supporting customers with special dietary needs through their Free From range. The article is informative without being filled with irrelevant or misleading information, and it stays on topic throughout.
Financial Relevance: Yes
Financial Markets Impacted: Tesco’s Free From product sales
Financial Rating Justification: The article discusses Tesco’s partnership with The Natasha Allergy Research Foundation and their fundraising campaign, which impacts the sales of Tesco’s Free From products, making it financially relevant.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk