Reviving Fashion Offerings on Tesco Website
- Tesco plans to relaunch F&F clothing online
- Greg Bertrand hired as head of online for F&F
- First time shoppers can purchase F&F garments via Tesco’s website since 2018
Tesco is preparing to bring back its F&F clothing range online after shutting down its non-food website, Tesco Direct, in 2018. The new fashion offering will be launched alongside the supermarket’s marketplace, Drapers reported. Greg Bertrand, head of Woosh, was appointed as the head of online for F&F earlier this year and is responsible for the relaunch. This marks the first time customers can purchase F&F garments through Tesco’s website since 2018 when it discontinued its non-food division, Tesco Direct. The F&F clothing site was initially launched in 2009 before being merged into Tesco Direct in 2016. Frasers Group is also expanding its ‘next generation’ department store rollout.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Tesco relaunching its online F&F clothing range and mentions key details such as the involvement of Greg Bertrand in the process. It also gives a brief history of the F&F clothing website and its previous availability on Next’s platform. However, it lacks some specifics like the exact launch date or any information about Frasers Group’s department store.
Noise Level: 3
Noise Justification: The article provides relevant information about Tesco relaunching its online F&F clothing range and mentions the hiring of Greg Bertrand as head of online for F&F. It also gives a brief history of the fashion arm’s previous availability on different platforms. However, it lacks in-depth analysis or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: Tesco’s relaunch of F&F clothing range may impact Tesco’s online sales and potentially affect the non-food retail market
Financial Rating Justification: The article discusses Tesco, a major supermarket chain, relaunching its online clothing brand F&F, which could have an effect on their online sales and the non-food retail market. This is relevant to financial topics as it involves a company’s business strategy and potentially impacts the performance of the company and related markets.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
www.retailgazette.co.uk