Earn up to £50 in loyalty points with Tesco’s new campaign

  • Tesco unveils ‘hyper-personalised’ Clubcard challenges for shoppers
  • Three million loyalty scheme members invited to participate
  • Customers can collect up to £50 in loyalty points
  • 10 out of 20 personalised challenges to choose from
  • Points can be converted into up to £100 worth of rewards
  • Tesco offers over 100 reward partners on its scheme

Tesco has partnered with AI technology business Eagle Eye to introduce a new ‘hyper-personalised’ Clubcard promotion for its three million loyalty scheme members. The ‘Clubcard Challenges’ campaign allows customers to collect up to £50 in loyalty points by completing 10 out of 20 personalised challenges. Each shopper will have a unique set of challenges, ranging from purchasing specific products to trying plant-based meals. By completing the challenges, customers can convert their points into rewards worth up to £100, with over 100 reward partners available. Tesco aims to enhance the customer experience and make Clubcard more beneficial for its shoppers.

Factuality Level: 7
Factuality Justification: The article provides information about Tesco’s new ‘Clubcard Challenges’ campaign and its partnership with Eagle Eye. It explains how the campaign works and the benefits for customers. The article also mentions the legal issue with the design of Tesco’s Clubcard. Overall, the article focuses on factual information about Tesco’s promotion and its impact on customers.
Noise Level: 3
Noise Justification: The article provides relevant information about Tesco’s new ‘Clubcard Challenges’ campaign and its partnership with Eagle Eye. It includes details about the promotion, rewards, and the purpose behind the initiative. However, it includes some irrelevant information about Tesco’s previous trademark issue with Lidl and a brief mention of Sainsbury’s performance, which detracts from the main focus of the article.
Financial Relevance: Yes
Financial Markets Impacted: Tesco
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article pertains to Tesco’s new Clubcard promotion, which is a financial topic. There is no mention of an extreme event.

Reported publicly: www.retailgazette.co.uk