Supermarket Giant Tesco Teams Up with Uncovered to Boost Social Presence on TikTok and Instagram
- Tesco partners with Uncovered, a social media agency
- Aiming to strengthen social media strategy on TikTok and Instagram
- Uncovered has worked with brands like Ben & Jerry’s, KFC UK, and Tingly Ted’s in the past
Tesco has partnered with social media agency Uncovered to enhance its social media strategy, focusing on creating engaging content for platforms like TikTok and Instagram. The supermarket giant aims to increase its influence on these platforms. Uncovered, founded in 2017, has previously worked with clients such as Ben & Jerry’s, KFC UK, and Tingly Ted’s. This partnership will not affect BBH London’s role as Tesco’s lead creative and strategy agency. Uncovered CEO Chris Cookson expressed excitement about the collaboration. The move follows other grocers ramping up their social media presence, like Lidl launching on TikTok shop last month.
Factuality Level: 7
Factuality Justification: The article provides accurate and relevant information about Tesco’s partnership with Uncovered, a social media agency, to improve its social media strategy on platforms like TikTok and Instagram. It also mentions the agency’s previous clients and the CEO’s statement. However, it contains some redundant information about other supermarkets’ actions and an unrelated statement about the retail industry’s struggles in 2025.
Noise Level: 3
Noise Justification: The article provides relevant information about Tesco partnering with Uncovered, a social media agency, to improve its social media strategy and create engaging content on platforms like TikTok and Instagram. It also mentions other supermarkets’ efforts in social media. However, it lacks deep analysis or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Tesco, a supermarket giant, hiring a social media agency to improve its social media strategy and content creation on platforms like TikTok and Instagram. This is related to the company’s marketing efforts and branding, which can impact their sales and customer engagement. However, it does not directly mention any financial markets or companies being impacted by this decision.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in this article.
www.retailgazette.co.uk