Former Deliveroo Global Strategy Chief Joins Tesco’s Whoosh Team

  • Tesco hires Deliveroo’s global strategy chief Francesca Jones for Whoosh
  • Jones replaces Greg Bertrand, now head of Tesco’s F&F brand
  • Whoosh service launched in 2021 and expanded to 32 large stores and over 1400 Express stores
  • Tesco reports 1.2m orders placed before Christmas with 3.8% rise in grocery sales

UK grocer Tesco has appointed Francesca Jones, previously the global strategy chief at food delivery platform Deliveroo, to lead its rapid grocery delivery service Whoosh. Jones had spent three years at Deliveroo, starting as a global training and operational excellence manager for on-demand grocery offering Hop before being promoted to global head of strategy for site operations. She succeeds Greg Bertrand, who now heads Tesco’s F&F brand. The supermarket giant launched Whoosh in 2021 from a single store in Wolverhampton and has since expanded the service to 32 large stores and over 1400 Express stores nationwide, reporting more than 1.2m orders placed before Christmas and a 3.8% increase in grocery sales during the six weeks to January 4th.

Factuality Level: 7
Factuality Justification: The article provides accurate and relevant information about Tesco hiring Francesca Jones for its Whoosh service and her previous experience at Deliveroo. It also mentions the expansion of the service to more stores and an increase in grocery sales. However, it lacks context on JD Sports’ situation.
Noise Level: 5
Noise Justification: The article provides some relevant information about Tesco hiring Francesca Jones and the expansion of their Whoosh service but lacks depth and analysis, does not explore consequences or provide actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Tesco, a major UK grocery retailer, hiring a new head for its rapid delivery service Whoosh and mentions its growth in the past year. Although it does not directly impact financial markets or specific companies, it is relevant to the financial sector as it pertains to a significant player in the industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in this article.

Reported publicly: www.retailgazette.co.uk