New Partnership Offers Precise Targeting without Relying on Third-Party Cookies
- Tesco expands partnership with The Trade Desk
- Direct access to Clubcard data for advertisers
- Precise targeting based on in-store and online shopping behaviours
- No reliance on third-party cookies
- Privacy-centric approach
- Improved media efficiency and business goals
Tesco has expanded its partnership with The Trade Desk, allowing advertisers direct access to Clubcard data for more precise targeting. This partnership enables marketers to optimize across channels using in-store and online shopping behaviours informed by consented first-party data. By focusing on specific customer segments like sustainability advocates or vegan product buyers, brands can reach their target audience without relying solely on third-party cookies. Tesco Media and Insight Platform’s Tash Whitmey and The Trade Desk’s Tim Abraham emphasize the privacy-centric approach and improved media efficiency.
Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about Tesco’s extended partnership with The Trade Desk, explaining the benefits of using first-party data for precise targeting and addressing privacy concerns.
Noise Level: 3
Noise Justification: The article provides relevant information about a partnership between Tesco and The Trade Desk that allows for more precise targeting of customers based on first-party data. It also discusses the future of cookies in advertising. However, it lacks in-depth analysis or exploration of long-term trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: Tesco and The Trade Desk
Financial Rating Justification: The article discusses an extended partnership between Tesco and The Trade Desk, which is likely to impact the financial markets of both companies as it involves advertising and data usage. This can affect their revenue streams and market positioning.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in this article.
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