Reviving British Retailer’s Growth with Expertise from Barbour Days
- Former Barbour MD Ryan Llewellyn-Pace to lead Ted Baker’s wholesale business
- 5-year agreement with Pace Partnership London (PPL)
- Ted Baker Design Group under New Lobster’s responsibility for design and production globally
- Ex-Barbour team members join PPL for Ted Baker management
Ted Baker has partnered with Pace Partnership London (PPL) and former Barbour MD Ryan Llewellyn-Pace to lead its wholesale business in the UK and Europe. The five-year agreement comes after New Lobster, owned by PDS Group, established a long-term strategic partnership with Authentic to create Ted Baker Design Group. PPL will manage sales and marketing across Europe, while New Lobster handles global design and production. Llewellyn-Pace’s former Barbour team members join him, including Natasha Bailey, Kevin Freegard, Mark Simpson, and William Ball. The partnership aims to revive Ted Baker’s growth after administration collapse and make it a leading British lifestyle brand.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about the partnership between Ted Baker and Pace Partnership London for managing their wholesale business, including details about the key personnel involved and the goals of the partnership. It also mentions the previous successes of Llewellyn-Pace in expanding Barbour’s wholesale presence. However, there is a minor error in stating that AllSaints has opened stores recently when it should be Ted Baker.
Noise Level: 3
Noise Justification: The article provides relevant information about Ted Baker’s partnership with Pace Partnership London and the appointment of Ryan Llewellyn-Pace as well as his former management team members. It also mentions the goals of the partnership. However, it lacks in-depth analysis or exploration of the consequences of the decision on stakeholders and does not offer significant insights beyond a brief statement from the involved parties.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Ted Baker’s wholesale business management change and partnership with Pace Partnership London, which may impact the company’s growth and performance. It does not mention any specific financial markets being affected.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article and it mainly discusses business partnerships and management changes within the fashion industry.
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